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《China Cosmetics Store 5 Major Retail Empowerment Collection》

The rise of the new generation is changing the Chinese consumer market

Facing new users and business environment

Retail marketing methods, category structure, personnel knowledge system

Proposed a new demand

Cosmetics store retail is waiting for a new empowerment

In order to explore new ways to grow Chinese cosmetics stores, find new ways to empower

China Beauty Expo collaborate with OIB.CHINA

The first collection of retail empowerment success stories

Summarize the formation of "China's cosmetics store 5 major retail empowerment"

Empowerment 1.  Meet user new upgraded needs multi-dimensionally

The demand for cosmetics from a new generation of consumers

Multidimensional appeal that has changed from a single appeal to a three-dimensional

Cosmetics stores need to be oriented to consumer demand

Upgrade products and services multi-dimensionally

Meeting the diverse needs of next-generation consumers

Maximize user value

Empowerment 2.  BFF service rebuild consumer relationship

Professional service is the core demand consumers ask of for cosmetics stores

Different times have different requirements for services.

In the era of mobile internet

Users get product and beauty knowledge anytime, anywhere

User-to-store service

From professional demand to BFF emotional demands

Provide users with a heart-felt service

Is the key to building a heart-to-heart link between cosmetics stores and users

Empowerment 3.  Scene-based experience enhances customer engagement

If you are holding it, I feel nothing.

85% of consumers believe

Scene-based experience can make offline shopping a fun activity.

Fully activates all sensory experiences for the consumers

Touch consumer’s interest

Inspire consumer participation

Increase purchase rate

Empowerment 4.  Adjust product structure to meet the needs of new consumers

New generation of consumer need changes have driven the upgrading of commodity structure

Under the current state of information transparency

Product success is based on efficiency and quality

Keeping up with waves of imported products

Will be expected to become the mainstream of the cosmetics market

Also need to pay attention to the emerging categories of youth pursuits

Comprehensively optimize category structure and display

Maximize consumer value

Empowerment 5.  Refine operation management to improve single store output

Say goodbye to barbaric growth

Refine development has become a breakthrough for offline stores

Make full use of the offline advantages

Strengthen the internal operation and management capabilities of the team

More accurate and efficient product selection and personalized experience and service

Maintain high value consumer relationship

Can achieve steady growth

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